Dressing the Equestrian Dream - RoseLaville Equestrian's Fashion Forward Leap

Challenges

• Luxury within Reach: Balancing luxury quality with affordability in the equestrian clothing market.

• Brand Distinction: Establishing a unique brand identity in a niche market.

• Effective Engagement: Designing advertising and packaging that would resonate with the target audience.

Approach

• Tailored Branding Strategy: Developing a brand image that reflects both luxury and accessibility.

• Creative Design Solutions: Crafting distinctive and appealing designs for clothing, POS, and POI stands.

• Integrated Marketing Campaign: Implementing a blend of digital and print marketing to reach a niche target.

Implementation

• Brand and Clothing Design: Developed an elegant yet approachable brand identity, reflected in the clothing designs.

• Packaging and Stand Design: Created unique packaging and innovative designs for POS and POI stands.

• Comprehensive Advertising: Rolled out engaging and humorous advertising campaigns across digital and print media.

Consumer Response and Continued Collaboration

The launch of RoseLaville Equestrian was met with enthusiastic consumer response. The brand's unique positioning and appealing designs struck a chord with women equestrians, leading to:

• Increased Brand Recognition: RoseLaville quickly gained recognition in the equestrian community.

• Expansion of Services with Designlit: Impressed by the successful launch, RoseLaville has decided to extend their partnership with Designlit. This includes managing social media content, designing POS and POI stands, overseeing video campaigns, and handling email marketing to attract new retail distributors and influencers.

• Collaboration with Filmlit: RoseLaville has also engaged Filmlit, Designlit’s sister company, to produce commercials for social media and YouTube.

Conclusion

Designlit's comprehensive branding and marketing strategies have been pivotal in establishing RoseLaville Equestrian within the affordable luxury equestrian clothing market. The initial success and positive consumer reception have laid the foundation for a continued partnership, highlighting Designlit's expertise in bringing a fresh and engaging approach to niche market branding.